Today, jumbo king is the largest seller of vada-pavs in mumbai, and the first company to launch a marketing campaign built around mumbai's most popular food item 1 jumbo king currently has 43 stores, mostly in mumbai and other towns in maharashtra. In the same year, we introduced several jumbo king vada pav variants today, we are present in 12 cities and have 65 outlets we have a staff of 15 that manage operations across the country. Branding vada pav: how dheeraj gupta built jumbo king april 26, 2015 19:14 ist in a bid to organise one of the most unorganised food businesses, gupta with an initial corpus of only rs 2 lakh started jumbo king.
If another product category comes up it will be in a different brand name for example dabheli, it would be a dabheli flavored jumbo king as jumbo king means vada pav hence it becomes a dabheli. The success of jumbo king vada pav as a brand has been the due to the fact that they have been able to maintain high standards of the unique value proposition they offer to customers in the minds of customers the product offering is retained as customer associates the brand with excellence and high levels of quality. Database of free marketing essays - we have thousands of free essays across a wide range of subject areas sample marketing essays. Vada pav king how jumboking travels the growth path as narrated to sandeep soni 2001 23rd august- first outlet opened 2004 marketing and innovation so it.
You won't get much variety if you visit an outlet of jumbo king, a fast-food chain that is expanding in western india on offer are vada pavs (a potato-based patty in a bun), pepsi and lassi. The head office at jumbo king is called the support centre and the operation team supports the franchisee network and their staff torun the store as per the guidelines laid down by the franchising system of jumbo king and vada pav was sold at 5. With the launch of jumbo king, they were now in direct competition with the countless or roughly 20,000 vada-pav sellers in mumbai jumbo king's biggest challenge at that time was the survival of the business on one single item. The credence of the trade name is highly high because the jumbo king vada pav offers a alone value proposition of a popular fast nutrient point like vada pav being served in hygienic conditions this creates client delectation as vada pav is associated with sellers holding hapless criterions of hygiene.
Jumbo king's vada pav comes in variants such as schezwan, chole (chickpeas) and crispy vegetables, while wow too offers a masala paneer vada pav surprisingly, none of them have experimented. Marketing strategy of jumbo king marketing mix (4p's) (contd) place the product will be available to customers at the right place, at the right time and in the right quantity jumbo king stores in mumbai where having maximum footfalls or students crowd currently in expansion mode targeting pan india price vada pav ranging from ₹ 12 - ₹ 75. Like mc donalds, none of the indian companies thinking to take initiative to start a good marketing chain like jumbo king vada pav based in mumbai, though this company is local but they give amazing vada pav's in the city only problem is that such companies doesn't do proper marketing to expand. Inspired by western business formats and to fill the escalating demand in the indian food industry,jumbo king started its journey in 2001 it is the market leader in the category of vada pav and a household name in maharashtra.
But those who scoffed at the idea of an mba grad setting up a vada pav shop are now eating humble pie, or rather the humble vada pav into its 16th year, jumboking serves 20 varieties of vada pav from 70 franchised outlets. In fact, a feasibility study performed by jumbo king showed that 75% of vada pav purchasers are 16 to 25 years old also, surprisingly, the majority of people purchasing the snack hail from the higher income brackets. Jumbo king vada pav - free download as word doc (doc), pdf file (pdf), text file (txt) or read online for free case study. Today, jumbo king is the largest seller of vada-pavs in mumbai, and the first company to launch a marketing campaign built around mumbais most popular food item1 jumbo king currently has 43 stores, mostly in mumbai and other towns in maharashtra around 150,000 vada-pavs are sold every day in mumbai alone2.